MSc Innovation Management
Innovation is essential for the competitive position of companies. By developing desirable new products and services, innovation helps to win new customers and strengthens the loyalty of existing ones. Start-up entrepreneurs help address customer needs in entirely new ways. However, many new products and businesses fail or do not deliver the expected results because the competitive environment is dynamic and unstructured, which magnifies wrong managerial choices.
The innovation management discipline contains quantitative and qualitative theories, tools and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities. Key aspects include:
- New product development
- Strategic marketing
- Sales and after-sales service management
- Business intelligence
- Open innovation
The Master Innovation Management program conveys scientific theories, tools and techniques to manage and improve innovations both within and across companies. You will learn how to apply the gathered knowledge in industrial applications, and experience what it means to carry out research yourself. You will gain new insights and learn to apply the acquired knowledge in many projects. This requires combining multi-disciplinary theoretical frameworks with quantitative (mathematical / statistical) or qualitative (interview / text-based) methodologies.
Our theory-driven and multi-disciplinary Master Innovation Management program features a project-focus on the firm's innovation process. As part of an Industrial Engineering school, our unique program looks at the operational processes of innovation. It emphasizes the ability to analyze and (re)design innovation processes for maximum effectiveness and efficiency.
The MSc IM program makes use of highly interactive lectures, assignments and group work, with topics related to state-of-the-art research of the school's professors.
Successful completion of the program means you will graduate with the international Master of Science (MSc) degree and the Dutch diploma of ‘ingenieur (ir.)’.
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