I have been working on a branding strategy for a printer company and I made an alliance selection strategy for a network company

Wesley Snoeren, student

I like the openness of the teachers

The master’s program Innovation Management gave me the opportunity to broaden my scope towards a business perspective. In this master’s program I can combine the skills I acquired in my bachelor’s program with the management perspective that is provided by this master’s program.

What I like most about the master’s program is working in multidisciplinary teams on a project. Furthermore, the amount of company interaction that is incorporated in the master’s really is an advantage for me. I have been working on a branding strategy for a printer company and I made an alliance selection strategy for a network company. This gives me the opportunity to get an actual feeling of the business world. Finally, I like the openness of the teachers. Most teachers are not “just teaching you the stuff”, but they also give me the opportunity to discuss with them about a subject.

Apart from my study, I have a rather busy daily life. I am a member of a student association and I am performing an extracurricular traineeship in Budapest at the European Institute of Innovation and Technology.

How I think about studying in Eindhoven? Studying in Eindhoven is for me a cozy, but exciting way of living. Compared to other student cities in the Netherlands, Eindhoven is a small city. But you will find here a lot of student associations, culture oriented associations and even a sports centre at the TU/e campus.

Finally, one more tip for your study choice: try to find the master’s program and city that suits you best. And if a business oriented master’s with a touch of engineering sounds interesting to you, please come to Eindhoven for an exciting master’s program!