Philips Lighting - Smart City
Smart City is regarded as a strategic tool for cities to address the challenges they face and improve the quality of life. Philips, an international operating electronics company in the field of healthcare, lighting and consumer lifestyle, recognizes the added value of smart city as a strategic tool. Therefore, Philips wants to understand their right to play within the smart city market by exploring the opportunities for which product-service systems will be developed.
By means of a SWOT-analysis, a roadmap will be developed to indicate which opportunities arise for Philips in the short term and which in the long term. Arising from the roadmap, one product-service system will be elaborated by writing a business proposition.