‘An incredibly positive experience for me and, later, my career’

July 14, 2022

Micha van den Herik of student team FruitPunch AI is a man with a mission: AI for Good.

Micha van den Herik. Photo: FruitPunch AI

Micha van den Herik has been on a mission since 2019 when he joined the FruitPunch AI student team: training more good artificial intelligence engineers. Even during his exchange semester in Finland, he's working as an ambassador to expand FruitPunch's network and spread the AI for Good 'religion'.

What does FruitPunch AI do?

“I believe there's a huge need for artificial intelligence engineers who think in an ethical, sustainable way, to solve the greatest challenges of our time. FruitPunch AI addresses that lack. We use all kinds of coding sessions and workshops to train anyone interested in AI how to apply it in the real world. We also ensure AI achieves its potential positive impact: AI for Good.

Through our global approach, we connect students and experts around the world. We also work on real-time solutions with the world's most innovative companies, startups, and non-profit organizations.”

What did you learn from your time on the team, and what did it bring you?

“FruitPunch AI was truly in its infancy, which brought along plenty of responsibilities. I learned how to make quick decisions, organize events, liaise with partners, do online marketing, and much more. As a result, I built a great network, met inspiring people, and made new friends.”

 Did your time with the team influence your future studies or career?

“My interest in AI only intensified, and I encountered many interesting companies. I'll definitely keep those in the back of my mind when I apply for a job.”

Photo: Bart van Overbeeke

What was a personal highlight of your time on the team?

“Organizing AI Connect was a major highlight: it is the largest AI event in the south of the Netherlands, which attracted 300 visitors. It was cool to see all the preparations come together in a successful event. I also pitched to all the visitors and got a lot of compliments on the event. That was very satisfying.”

Were the disappointments too?

“Things never go as planned - sometimes a team member quits, or a partner is suddenly not interested anymore. Then you have to pull out all the stops to bring the team together and ensure everything works out. That's sometimes stressful, but ultimately your hard work is well-rewarded.”

Do you still have contact with the team or (former) members?

“Yes, I'm still a little involved in the team from Finland. I'm an ambassador and am trying to expand FruitPunch's network and set up new collaborations. For this, I speak with people on the FruitPunch team every week. I also still have good contact with CEO Buster Franken, with whom I worked closely.”

Student teams use Challenge-based Learning, where multidisciplinary teams work on real-world challenges. What was that like for you?

“I learned so many soft skills that weren't included in my bachelor's, like contact with the business world and the great responsibility of making decisions. You can use AI in many different domains, and FruitPunch AI is active worldwide, so a diverse work environment is a logical consequence. That always leads to new insights and conclusions. I believe this has been an incredibly positive experience for me, as a person, and for a possible job later on.”

What advice would you give students who are hesitant about joining a student team?

“Do it! Delaying your studies is seen as a bad thing. But supplement those with, say, a student team, and you'll learn so much. It genuinely contributes positively to you, as a person, and to your professional career.”

From our strategy: about Challenge-based Learning

Challenge-based Learning (CBL) forms the core of our educational vision. In this innovative type of learning, students work together on real-life challenges in interdisciplinary teams. The assignments come from industry, government, or students. Students learn to cooperate, with each other and clients, to communicate, be entrepreneurial, think on a system level, and to experiment. And they learn to apply and deepen their disciplinary knowledge in practice. Step by step, we are working towards a new curriculum to better prepare our students for their interdisciplinary and responsible role in society. We, thus, also consider personal leadership an essential value.

Challenge-based Learning falls under Talent in our Strategy 2030.

Brigit Span
(Corporate Storyteller)

Keep following us