European universities launch popular scientific magazine ‘Technologist’

From today European readers will find a new popular scientific magazine in bookshops and on newsstands. ‘Technologist’ offers news and views together with background information about science and technology from a European perspective for a broad target audience. The magazine stands out for its thought provoking articles, innovative insights and dynamic design. Technologist is a unique initiative by four European universities – including TU/e – united in the EuroTech Universities Alliance.

With the slogan ‘Innovation. Explained.’, Technologist gives reader an inside look at the European world of science and technology. It covers the latest innovations that contribute to solving societal challenges in areas like sustainable energy, food, health, communication and mobility. Technologist appears four times a year in English, French and German, with a print run of more than 45,000 copies, and is distributed through universities, bookshops and newsstands around Europe.

EuroTech
The magazine is an initiative by EuroTech Universities Alliance, a strategic partnership between four universities of technology: TU/e, Technical University of Denmark (DTU), Ecole Polytechnique Fédérale de Lausanne (EPFL) and Technische Universität München (TUM). Through the publication of Technologist the alliance aims to get more attention for European research and innovation among policy makers and the public at large.

European research
“Europeans are mostly exposed to research in their own countries and in English speaking countries, and often have little idea of what’s happening in the countries around them”, says Daniel Saraga, Technologist’s editor-in-chief. “That means people may have the impression that most scientific research is done in the USA, but in fact European research is an incredibly dynamic area. That’s something the magazine intends to change.”

Independent editors
Technologist may be financed by the four universities, but the contributions are from leading, independent science journalists who also write for top magazines like New Scientist, Nature and Spiegel. “The formula is comparable to MIT Technology Review”, says Saraga. “That proves you can present scientific topics in a way that’s objective and interesting, even though it’s financed by an institute. As editors we discuss the content with the partner universities, but we keep our independence as far as the presentation of information is concerned.”

First edition
The firsts edition had a festive launch today at the Euroscience Open Forum (ESOF) in Copenhagen. Cover story of the first Technologist is the ‘Augmented human’: how people and technology are merging, and how prostheses can be controlled by the power of thought. Other topics covered in the magazine include attention for the political and scientific controversy around shale-gas production, and a review of future food trends. A striking feature of the magazine is the surprising design: each section has a different look, and it’s easy to share articles thanks to the tear-off edges.

Website
As well as the print edition, the first edition is available free in digital form on the magazine’s website: www.technologist.eu. The website will also promote lively forum discussions, and there are news items and articles about the subjects covered in the magazine. The cover price in bookshops and on newsstands is 9.50 euros, and a subscription for 8 numbers costs 38 euros.