Exploration of design for behavior change in the context of active ageing

Europe’s shifting demographics and the large increase in senior citizens is expected to put an unmanageable train on existing healthcare systems within Europe. The REACH (Responsive Engagement of the Elderly Promoting Activity and Customized Healthcare) project aims at creating a product service system that will evolve care environments into personalisable modular sensing, prevention and intervention systems that encourage senior citizens to live an active lifestyle, in order to improve their quality of health.

Our research is aimed at creating a better understanding of how we can motivate this user group in order to create tools and methodologies which support design for personalizing persuasive strategies toward an active lifestyle among senior citizens. In our user research, we explore how we can profile users to create strategies that more closely address their motivation.

Controlled tests in naturalistic environments

We utilize a co-creation method to collaborate with stakeholders and senior citizens to ideate. Testing will take place in the naturalistic environment of the living labs our test-bed partners have arranged. Collaborating with these living labs allows ample opportunities for various use cases along the care continuum. Expertise from our industrial partners and our Business Process Design research group faculty members ensures early consideration of business and economic perspectives.

We look forward to widespread impact through the worldwide marketing via our multinational industrial partners. Through this project, REACH aims to increase acceptability of sensing and monitoring solutions through focus on usability, personalization and safety.


University of Technology München (DE), École Polytechnique Fédérale of Lausanne (CH), Technical University of Denmark (DK), University of Copenhagen (DK), Fraunhofer (DE), Lyngby Taarbaek Kommune (DK), Schön Klinik Bad Ailing (DE), University Hospital Genéve (CH), Zuidzorg (NL), Biozoon (DE), Philips Health Care Innovation (NL) , Sturrm (NL), Smart Cardia (CH), Alreh Medical (PL), Arjo Huntleigh (DE), and DIN (DE).


The project has received funding from European Union’s Horizon 2020 research and innovation programme under grant agreement No 690425.