The role of marketing and sales in b2b innovation and/or salespersons as knowledge brokers to involve b2b customers in npd

Conference Contribution

Jong, de, A. & Nijssen, E.J. (2013). The role of marketing and sales in b2b innovation and/or salespersons as knowledge brokers to involve b2b customers in npd. Proceedings of the Innovation Marketing Symposium: "Taking B2B innovation beyond the lab", August 8-9 2013, Cambridge, MA Cambridge, MA, USA.

Abstract