Eploration of design for behavior change in the context of active ageing
Europe’s shifting demographics and the large increase in senior citizens is expected to put an unmanageable train on existing healthcare systems within Europe. The REACH (Responsive Engagement of the Elderly Promoting Activity and Customized Healthcare) project aims at creating a product service system that will evolve care environments into personalisable modular sensing, prevention and intervention systems that encourage senior citizens to live an active lifestyle, in order to improve their quality of health.
Our research is aimed at creating a better understanding of how we can motivate this user group in order to create tools and methodologies which support design for personalizing persuasive strategies toward an active lifestyle among senior citizens. In our user research, we explore how we can profile users to create strategies that more closely address their motivation.