Research project

Programmatic Advertising Support System (PASS)

Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions

Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.

project information

Project partner: OrangeGames BV

Funding Program: NWO KIEM

Time Frame project: 2017 - 2018

Staff involved at TU/e:

  • Yingqian Zhang (project coordinator)
  • Uzay Kaymak
  • Jason Rhuggenaath
  • Qing Chuan Ye