Full Professor

Ad van Berlo

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Research Profile

Ad van Berlo is part-time Professor of Entrepreneurial Design of Intelligent Systems and visiting professor at various universities in Asia. Van Berlo focuses on transferring the vast amount of knowledge he has gained throughout his career. He enjoys working with young people, because they have a natural understanding of intelligent surroundings as part of the design. That is where the future of design is. Van Berlois founder of design agency VanBerlo, which has evolved into one of the leading European design and innovation strategy agencies, servicing a global client base with a team of almost 100 people. Van Berlo enjoys actively co-creating the future of design and innovation, which also shows from his prior roles as Chairman of Capital D/Dutch Design Week, Board member of CLICKNL/Design and his current roles in the boards of Brainport Industries and Brainport Development.

Academic Background

Ad van Berlo studied Industrial Design at Design Academy Eindhoven. After graduating in 1981, he founded VanBerlo design agency in 1982. He is still active at the agency and has been Chairman of the VanBerlo Group since 2006. Van Berlo was appointed part-time professor at Eindhoven University of Technology (TU/e) in 2012, a position which allows him to pass on his extensive entrepreneurial experience to the next generation.

Educational Activities

  • Final Master Project (BPD)
  • Preparation Final Master Project (BPD)
  • From Creative Ideas to Business
  • Design Innovation Strategies
  • Final Master Project - Design Leadership and Entrepreneurship (BPD)
  • Preparation FMP - Design Leadership and Entrepreneurship (BPD)

Ancillary Activities

  • Algemeen Directeur, Van Berlo Groep