University Researcher

Athena Chen

Contact
y.s.chen@tue.nl Atlas 7.128
Department
Industrial Design
Group
Systemic Change

RESEARCH PROFILE

 Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

ACADEMIC BACKGROUND

Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands.  She is responsible for entrepreneurship and innovation education.  She also engages in the startup incubator and accelerator programs.  Her research interests include consumer behavior, commercial design, and brand management.  She has published the research in international journals in marketing and consumer behavior.

Recent Publications

Ancillary Activities

No ancillary activities