Athena Chen

RESEARCH PROFILE
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
ACADEMIC BACKGROUND
Dr. Yu-Shan Athena Chen is Assistant Professor at Industrial Design Department, Eindhoven University of Technology (TU/e) in the Netherlands. She is responsible for entrepreneurship and innovation education. She also engages in the startup incubator and accelerator programs. Her research interests include consumer behavior, commercial design, and brand management. She has published the research in international journals in marketing and consumer behavior.
Recent Publications
-
Does outward appearance appeal to the inward mind? The impact of packaging finishes on brand impressions and the subsequent behavior of consumer
Journal of Product & Brand Management (2021) -
Utilizing Matte Packaging to Communicate Warmth
(2020) -
Promoting fall prevention among community dwelling older adults through activLife: a physical and social activation
Journal of Population Ageing (2020) -
The effects of logo frame design on brand extensions
Journal of Product & Brand Management (2020) -
Free the brand
Journal of Brand Management (2019)
Ancillary Activities
No ancillary activities