Doctoral Candidate

Baris Kocaman


Barış Kocaman is a doctoral candidate in marketing analytics at Eindhoven University of Technology (TU/e). His research aims to explore how new technologies, business models, and marketing instruments affect the pillars of customer relationship management: acquisition, retention, and expansion. He uses advanced regression-based approaches and causal inference to recover underlying customer behavior from big datasets and provides managers with data-driven strategies. His studies involve collaborations with (global) B2B companies, especially within the Data2Move community of the European Supply Chain Forum. Working papers: "Shipping subscriptions in B2B: A multichannel perspective on customer purchase dynamics." Barış Kocaman, Sarah Gelper, Fred Langerak, Tom Van Woensel. In preparation for submission. Work in progress: "Customer‑level effects of servitization: Do solutions work for manufacturer CRM?" Barış Kocaman, Sarah Gelper, Fred Langerak.


Barış earned an M.S. in business research from Columbia Business School in the decision, risk, and operations department, a B.S. in industrial engineering (summa cum laude), and a minor degree in economics from Bilkent University.  

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