Jaap Ham

Jaap Ham is an Associate Professor in the Industrial Engineering & Innovation Sciences at Eindhoven University of Technology (TU/e). His research ambition is to be leading in the field of (Ambient) Persuasive Technology, studying the basic and applied mechanisms of how technology can influence people. In his research, Jaap focuses on ambient forms of technology (such as lighting and behavior change in Virtual Reality) and social forms of technology (such as social robots) to influence people with, and on influencing two kinds of behavior: health behavior (for example  exercise behavior, medication adherence) and sustainability (energy conservation, littering, etc.). 

The aim of dr. Ham’s research is to rigorously answer theory-driven and problem-driven questions, preferably in applied settings, contributing to creating effective applications. He studies these questions in a team of researchers with interdisciplinary backgrounds, and in close collaboration with industry (such as Philips Research, DAF, Smart Homes, Enversed).  Jaap enjoys working in continuously changing, creative environments, investigating commercially interesting, effective solutions for societal problems and has set up a large (international) network of researchers and innovators from industry and academia. 

My passion: To understand and develop technology for behavior change.”