Phone+31 40 247 2687
Group / UnitInnovation Technology Entrepreneurship & Marketing
Department / SectionIndustrial Engineering & Innovation Sciences
Floor / room6.408
Joost Wouters is an assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the department of Industrial Engineering & Innovation Sciences. The group focuses on understanding and improving new business and product development processes within firms, organizations, and institutions in a high-tech context.
Joost Wouters studied Mechanical Engineering at Fontys University of Applied Engineering (Eindhoven) and Economic Psychology at Tilburg University, where he obtained his MSc in 1987. The next five years he spent working in business-to-business marketing research, first with Indumar and later with Centrum voor Marketing Analyses. In 1992 he joined Eindhoven University of Technology (TU/e) as a lecturer in marketing. In 2000, he obtained his PhD at TU/e with his thesis on 'Customer service as a competitive marketing instrument : an industrial supply chain perspective'. He currently is assistant professor with the Innovation Technology Entrepreneurship & Marketing research group at the TU/e department of Industrial Engineering & Innovation Sciences.
How do innovators adopt radical innovations from new technology ventures?conference; AMA Winter Educator's Conference; 2009-02-20; 2009-02-24 (2009)
The use of first reference customers in new product and service commercializationconference; Winter Marketing Educator's Conference; 2008-02-15; 2008-02-18 (2008)
Consumer acceptance of innovative mobile telecommunication services : integrating technology readiness into the technology acceptance modelconference; EMAC 2007; 2007-05-22; 2007-05-25 (2007)
Success factors of innovative B2C e-services35th Annual Conference of the European Marketing Academy Conference (EMAC 2006), 23-26 May 2006, Athens, Greece (2006)
A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationshipsIndustrial Marketing Management (2006)