Assistant Professor

Katrin Eling


Research Profile Katrin Eling is an Assistant Professor of New Product Development in the Innovation, Technology Entrepreneurship & Marketing (ITEM) Group at Eindhoven University of Technology  (TU/e). Her key areas of expertise include creativity and innovation, new prduct development and, innovation management.  Katrin's research focuses on the effective and efficient management of the so-called 'front end' of new product development with a special interest in the management of the creative process, decision making during the creative process, customer research and involvement, and the management of both the individuals and the teams that execute this messy 'getting-started' phase of the new product development process. Her dissertation research has challenged the utility of two established new product development principles for successful front-end management. 

Academic Background

Katrin holds an MSc in Strategic Product Design from Delft University of Technology (NL) and a Diploma in Industrial Design from the University of Wuppertal, Germany. In 2014 Katrin obtained her PhD in the ITEM Group at TU/e. Katrin's dissertation was awarded with the Beta PhD Award 2015 by the Beta Research School for Operations Management and Logistics. Her dissertation proposal was named the winner of the 2011 Dissertation Proposal Competition of the Product Development & Management Association (PDMA) and was among the finalists of the 2011 Business Marketing Doctoral Support Award Competition of the Institute for the Study of Business Markets (ISBM).  Before pursuing an academic career, Karin received an education and practical experiences in the field of Industrial Design. Katrin won the Christer Karlsson Best Paper Award at the Innovation and Product Development Management Conference 2017. Her work has been published in the Journal of Product Innovation Management, in Creativity and Innovation Management, and in the International Journal of Market Research. She is a Visiting Scholar at the Institute of Technology and Innovation Management at Technical University of Hamburg-Harburg, Germany.  

Educational Activities

  • Open Innovation
  • Product innovation processes
  • Management of product development

Ancillary Activities

No ancillary activities