Phone+31 40 247 3640
Group / UnitInnovation Technology Entrepreneurship & Marketing
Department / SectionIndustrial Engineering & Innovation Sciences
Floor / room0.04
Ksenia Podoynitsyna is an Associate Professor of Entrepreneurship at Eindhoven University of Technology (TU/e). Her research helps manage the uncertainties surrounding the initial ideation and scale-up of the new venture. Ksenia has expertise in such areas as business model innovation, resource constraints, real options and entrepreneurial decision-making.
Her current focus is on business models and ecosystems for data-driven and sustainable businesses. Projects include implications of revenue model and feature innovations in the Apple app store, business model innovations in smart cities, and patterns in innovative sustainable business models. The latter project resulted in a tool for mapping the business model of a focal company together with its immediate ecosystem. This tool is distinctive for its focus on value exchanges between the focal firm and external actors, and the options for structuring both value creating and value capturing transfer.
Ksenia Podoynitsyna obtained her PhD at TU/e. Her dissertation ‘Entrepreneurial risk-taking beyond bounded rationality: Risk factors, cognitive biases and strategies of new technology ventures’ was nominated for the prestigious Heizer dissertation award of the Entrepreneurship division of the Academy of Management. She is an Associate Professor in Data-Driven Entrepreneurship at JADS, the Joint Graduate School of Tilburg University and Eindhoven University of Technology.
Ksenia has published in journals such as Journal of Business Venturing, Entrepreneurship Theory and Practice, California Management Review, Journal of Product Innovation Management, and Strategic Organization. On top of this, she serves on the Research Committee of the Entrepreneurship Division of the Academy of Management. Ksenia has obtained funding for a number of research and teaching initiatives in the context of sustainable energy and data science, from the EU, EIT KIC InnoEnergy, and Philips among others.
Finthem: tool for partner search in open innovation settings(2018)
Sustainable business models as boundary-spanning systems of value transfersJournal of Cleaner Production (2018)
Searching for partners in open innovation settings : how to overcome the constraints of local searchCalifornia Management Review (2018)
Determinants of successful new product and business development transfers in smart cities: an incumbent perspective24th Innovation and Product Development Management Conference (IPDMC 2017), 11-13 June 2017, Reykjavik, Iceland (2017)
Proceed with caution: Analyzing the performance implications of the freemium business model in the Apple App StoreMunich Summer Institute 2017, MSI2017, 29-31 May 2017, Munich, Germany (2017)
- Strategy & Business Models
- Certificate of Technology Entrepreneurship-BSc (BSc CTE)
No ancillary activities