Assistant Professor

Max Birk

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Group / Unit
Systemic Change
Department / Section
Industrial Design
Building
Atlas
Floor / room
7.Zuid

Research Profile

Max Birk is an Assistant Professor in the Department of Industrial Design at Eindhoven University of Technology. With an interdisciplinary background, Max draws from psychology, interaction design, data science, and game design, to investigate the effects of game-based design strategies on mental processes and design-induced behaviour change. His research contributes to games user research, digital health, and motivational interface design. He is interested in projects contributing to a healthy society, improving entertainment experiences (e.g., eSports), and developing tools and methods for researching interactive experiences.  Max' research has been published more than 25 times in international top HCI venues, and he has contributed to research on player experience, individual differences in play, task adherence, crowdsourcing, and on the intersection between video games and mental health. He has organized well-received workshops across the globe and led research projects spanning multiple continents. Max has collaborated with game-designers in North America, Europe, and China, and experience working with independent developers like AlienTrap and global tech companies like Tencent.

Academic Background

Max Birk received his graduate degree in Psychology from the University of Trier, Germany, in 2012. Under the supervision of Dr. Regan Mandryk, he completed his Ph.D. in Computer Science at the University of Saskatchewan, Canada, in 2018. During his Ph.D., Max investigated avatar customization as a motivational design strategy to increase engagement with technology-enabled services for health. He received several awards, including the Governor General’s Gold Medal, the Bill Buxton Award, the University of Saskatchewan Doctoral Dissertation Award, the GSA Excellence of the Science Award, and 4 ACM honorable mentions or best paper awards. As the Assistant to the General Chairs, Max was part of the organizational team of CHI 2018 in Montréal. He co-organized the Spotlight track for CHI PLAY 2017 in Amsterdam and for CHI PLAY 2018 in Melbourne. Currently he co-organzies the Interactivity track for CHI PLAY 2019 in Barcelona. Max frequently contributes to venues such as CHI, CHI PLAY, JMIR, IJHCS, or ToCHI.

Educational Activities

  • Data analytics for engineers
  • Design for Games & Play III; Playful Interactions

Ancillary Activities

No ancillary activities