Sarah Gelper
Department / Institute
RESEARCH PROFILE
Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam. Sarah’s research focuses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, Management Science, and International Journal of Research in Marketing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
Key Publications
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Sarah Gelper,Ralf van der Lans,Gerrit van Bruggen
Competition for attention in online social networks
Management Science (2021) -
Ivan A. Guitart,Guillaume Hervet,Sarah Gelper
Competitive advertising strategies for programmatic television
Journal of the Academy of Marketing Science (2020) -
Sarah E.C. Gelper,Renana Peres,Jehoshua Eliashberg
Talk bursts: The role of spikes in prerelease word-of-mouth dynamics
Journal of Marketing Research (2018) -
S.E.C. Gelper,I. Wilms,C. Croux
Identifying demand effects in a large network of product categories
Journal of Retailing (2016) -
A. Alfons,C. Croux,S.E.C. Gelper
Sparse least trimmed squares regression for analyzing high-dimensional large data sets
The Annals of Applied Statistics (2013)
Ancillary Activities
No ancillary activities