Sarah Gelper is Associate Professor of Marketing Analytics at the Innovation, Technology Entrepreneurship and Marketing group of the TU/e. She holds a Masters degree in Economics and a PhD in Business Statistics, both from the Katholieke Universiteit Leuven. In 2010, she earned a Marie Curie postdoctoral fellowship from the European Union at the Erasmus University Rotterdam.
Sarah’s research focusses on quantitative marketing research. She studies the role of social interactions in the new product adoption process. Her research has been published in the marketing field (e.g. Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing) as well as in statistics journals (e.g. Annals of Applied Statistics, Journal of Forecasting, Journal of Statistical Planning and Inference).
Talk bursts: the role of spikes in prerelease word-of-mouth dynamicsJournal of Marketing Research (2018)
Identifying demand effects in a large network of product categoriesJournal of Retailing (2016)
The predictive power of the business and bank sentiment of firmsEuropean Journal of Operational Research (2016)
Variable selection in international diffusion modelsInternational Journal of Research in Marketing (2014)
Sparse least trimmed squares regression for analyzing high-dimensional large data setsThe Annals of Applied Statistics (2013)