Phone+31 40 247 3843
Group / UnitInnovation Technology Entrepreneurship & Marketing
Department / SectionIndustrial Engineering & Innovation Sciences
Floor / room6.
Shantanu Mullick is Assistant Professor of Marketing at the Innovation, Technology Entrepreneurship and Marketing group. His research focuses on questions related to health and nutrition and pricing of services. To answer these research questions, Shantanu employs advanced econometric techniques and Bayesian inference. His current projects include (i) studying the efficacy of various interventions by policy makers to reduce obesity such as ‘fat taxes’ and a ban on TV ads to children, and (ii) pricing of services in the presence of heterogeneous customer valuations. Shantanu has also carried out research funded by the SWIFT Institute where he has studied the impact of the financial crisis of 2008-09 on the cost of trade finance.
Shantanu Mullick obtained a PhD in Business Administration from ESSEC Business School, France in 2016. He also holds an MSc in Business Analytics Research, an MBA degree from Management Development Institute, Gurgaon, India, and a BSc degree in engineering. Before joining the PhD program, Shantanu worked for 3 years as a Brand Manager at Ranbaxy India, where he managed a portfolio of consumer oriented brands.
He joined the ITEM group in August 2016 and teaches Entrepreneurial Marketing and Data Entrepreneurship in Action in the Data Science and Entrepreneurship master program at JADS, and Marketing Research New Product Development and Marketing bachelor USE-line. Shantanu has also advised companies in sectors such as FMCG and banking.
Snack food purchase and ban on television advertisements targeted at children: evidence from UK47th EMAC Annual Conference 2018 (2018)
Evaluating the role of income on the impact of fat taxes : a dynamic structural model of snack consumptionMarketing Science Conference on Health (2016)
Evaluating the role of income on the impact of Fat taxes : a dynamic structural model of snack consumption13th Marketing Dynamics Conference (MDC 2016) (2016)
Modeling the cost of trade finance during the financial crisis of 2008-2009(2016)
Evaluating the role of income on the impact of fat taxes : a dynamic structural model of snack consumption2016 Marketing Science Conference on Health (2016)
- Marketing research and design methods
No ancillary activities