C.B. (Camilla) van den Boom MSc - Expertise

Boom, C.B. van den  MSc
Address :
Technische Universiteit Eindhoven
P.O. Box 513
Department :
Department of Industrial Design
Section :
Positioncategory :
(Other) (n.a.)
Position :
Room :
LG 1.52
Tel :
+31 40-247 5648
Tel (internal) :
Email :

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  • Business Strategy
  • Business Model Design
  • Organisation Design


Research profile

Camilla van den Boom (MSc) is a strategist specialising in how to lead, manage and develop organisations. She has 20+ years of experience in strategy development, strategy implementation and organisational (re)design within medium-sized and large (inter)national organisations. Camilla worked as a management consultant for Accenture, Andersen and Deloitte, helping clients to define new strategic frameworks, business models and organisational roadmaps. She heads the strategy consulting firm Sturrm, an organisation that helps clients to develop strategies and agile organisations by doing research on the future.

Camilla is lecturer Strategic Management at TIAS School for Business and Society. She is also a faculty member at several TIAS in-company programmes on Strategy, Organisation and Leadership. Camilla is also lecturer Business Model Design at Eindhoven University of Technology.

Camilla conducts research on how organisations can craft the future using a combination of proven management and business theories, various tools for strategic analysis and contemporary design thinking. Her research focuses on the development, implementation and realisation of strategies in an ever-changing context. Not only does her research centre on what organisations need to do to be successful, but also on how they get it done.

Camilla is a renowned speaker in the areas of Dynamic Strategy Development, Business Model Design and Organisation 3.0. She shares her experience as a strategy consultant and lecturer in an interactive setting in which she involves the audience in discussions, exercises and drawings. She speaks with humour, energy and flair about how to design, implement and realise new strategies for a sustainable position in the market.

Camilla holds a MSc degree in International Business from School of Business, Economics and Law at University of Gothenburg. She additionally studied at University of Brighton and University of L√ľneburg. She speaks English, Dutch, German and Swedish.

Camilla is a member of Mensa International.