Why Eindhoven?

These are the most noteworthy characteristics of the master's program Industrial Design at TU Eindhoven.

Focus on intelligent systems, products and services

As a student, you go beyond designing traditional products: you learn to design products and systems that can calculate and communicate, that are interactive and sometimes adaptive. Such products and systems connect the physical and digital world.

Competency centered and self-directed educational model

Since the field is always in transition, you are assessed on the integration of competences (knowledge, skills and attitude) in a specific context, rather than on courses alone. The educational model is based on five areas of expertise. You will work on all five areas, but next to design and research processes, you select at least two in which you will specialize. In your projects you integrate the areas, you learn more about design and research processes and you work on your professional skills. 

You are responsible for your own development and partly determine your own program, supported by a coach. You select a track that matches your professional ambitions. You are very much stimulated to develop your own vision and identity as a designer. Excellent students are challenged to participate in TU/e’s Honors Academy

Societal context: projects in squads

You will perform your design projects in a so called ‘squad’, a group in which you work with fellow students, scientific staff, experts from the field, companies and organizations on a specific (societal) theme or application domain. This set-up integrates education and research and ensures a strong relation to the professional work field. No gap between theory and practice!


You will develop innovative and creative technological solutions for users, society and business. User tests are an important aspect of the program. In the end, you design to change, intensify or make lives more comfortable. You create the link between technology and the user. To find out what themes we are currently working on, check out this page with an overview of all squads

International and close-knit community

You will be coached by international staff and you will work with students from all over the world. Because of a broad range of contacts with large companies such as Philips, Toyota and Adidas, and universities in Europe and beyond, Industrial Design is well-equipped to respond to international developments in a pro-active manner. Aside from international, Industrial Design’s community is close-knit thanks to study association Lucid and the squads, in which you work alongside scientific staff and students from other generations.

The City of Eindhoven

Eindhoven lies in the technological heart of the Netherlands, also known as Brainport. Brainport is a substantial contributor to national industrial export and generates almost 40% of all patents registered in the Netherlands each year. The region is home to many companies of international stature, such as Philips, DAF Trucks and ASML. TU Eindhoven collaborates with these companies that offer students internship opportunities and job prospects.

Aside from that, Eindhoven is a veritable design city, with our department of Industrial Design, the Design Academy, the Dutch Design Week and a vibrant, creative industry that offers a great climate for innovative startups. An excellent project might already be part of the Dutch Design Week: as part of our own exhibition Mind the Step or on one of the many other locations throughout the city.