The department of Industrial Design focuses on the design of intelligent systems, services and related products for societal transformation. Examples include: intelligent lighting systems, motivational technologies to support a healthy lifestyle, toys and gaming applications to support social interaction and physical activity, wearable technologies, systems and appliances to connect people, etc.
Industrial design transcends traditional considerations of form and function. It encompasses interaction and system adaptation, while also focusing on user needs and creating engaging user experiences. You are equipped to go beyond simply designing artefacts or experiences. You are empowered to achieve true change by tackling challenges associated with specific societal and business contexts.
The goal of the Industrial Design master’s program is to support you in becoming a self-directed industrial design engineer with a unique competency profile. This profile combines specific attitude, skills and knowledge from five areas of expertise: creativity and aesthetics;technology and realization; user and society; business and entrepreneurship; and math, data and computing. On top of a solid base in all areas, you can develop your individual profile by specializing in two areas throughout the master.
In authentic design and design research projects you integrate attitude, skills and knowledge from the five areas of expertise. Furthermore, projects support the development of your academic and professional skills and generally include a real client (company, government agency or NGO). You develop a professional identity by choosing your own projects and learning opportunities that match your ambitions as an industrial design engineer, and your vision on design, technology and society.
This program is officially recognized and accredited by the Accreditation Organization of the Netherlands and Flanders (NVAO).