Collaboration

As a university, we are always on the forefront of what technology and design will bring in years to come, we research and develop the upcoming industry standards. As part of our network, you’ll have acces to world class research facilities, state of the art expertise and advanced results. 

Close collaborations are often the best way to realize a meaningful knowledge exchange. Next to these general benefits that come with a collaboration with our department, our students and their work is of great value to our industry partners. Through different modes of cooperation, their talents, knowledge and drive will shape the collaboration and drive its results.

There are several modes in which our students can work for you:

Each type of collaboration asks for a different involvement, and will result in a different type of outcome.

Exploration

Whether it’s software, hardware, intelligent services or products, new business processes, solutions or strategies, we all want the best. Exploration is the user-focused, reflection-on-action process used to evolve and investigate with the intent of discovery and to inform decision making throughout the design process. 

Our students are comfortable with the fact that the optimal design is initially unknown, uncertain and uncharacterizable. They start from experience and make, experiment. They explore, mold the question, see where the valuable venues are. Using the process of design exploration they unfold design conditions, synthesize values and uncover optimal beyond-the-frame-of-mind design solutions that alternative processes would not have dared to pioneer in.

The outcome of such collaborations could be a range of prototypes, ideas, visions, a more focused design goal, or even user scenarios depicting futuristic use cases. There could even be tangible proof of concepts or tested minimum viable products, all catered towards you and your clients’ wishes and needs.

Elaboration

Having a well-posed problem statement, opportunity or goal is key to starting with design optimization or elaboration. Our students can work independently on progressively defining or shaping intelligent services, products and systems, formulating optimum design solutions along the way. Even if the given context is extremely specific, students maintain a holistic approach towards the subject, thoroughly researching and designing relevant aspects. 

Students of Industrial Design come in a wide range of designerly colors and flavors, with diverse skills and experiences, due to the self-directed competency-centered educational model. They are trained to explore and to develop new knowledge and their blend of skills can be catered and matched to your specific project needs. 

The outcome of such collaborations could range from specific technological design iterations on your product, deeply researched aspects of business models, or improved accents in your current processes; deeply focused on user or customer experiences.

Validation

Can you finally see the goal of market release coming soon, or have you just started out with the design of a new product, service or system? Design validation is the assurance that the needs of the customer and stakeholders are met. Whatever your stage of development, validation is an important procedure as it verifies whether your product, service or system fulfills its intended purpose.

End-users and stakeholders have to be involved through simulated or actual use, whether it’s in early stages through low fidelity prototypes or finished products that can test specific use cases. This is especially important and difficult when you want to evaluate innovations that have part of their benefit tied up in intangibles. How would you validate the ‘wow factor’, new experiences, emotional impact, novelty or intuition? How would you generate user feedback for innovations that are so novel that behaviors around them don’t exist yet? Students of Industrial Design are experienced in working within these circumstances and deal particularly well in creatively solving these questions.