Start-up Hugsy raises €200k in seed funding to bring product to the Market

The Dutch start-up Hugsy, which started out as a student project two years ago, has raised €200k in seed funding via the Leapfunder European angel investor network. This comes after the team incorporated as a business this March, after going through the hardware-focused HighTechXL Accelerator program in Eindhoven. Prior to the seed they'd taken in €15k via the accelerator, although development on the product has mostly been self-funded thus far.

The product started in the Health theme of the department of Industrial Design at the Eindhoven University of Technology, where CEO and co-founder Sylvie Claes was studying for her MSc. "The idea came from a collaboration between the local hospital NICU Maxima Medical Center (MMC) in Veldhoven and the Eindhoven University of technology as MMC was looking for ways to improve patient comfort, and asked the team of industrial designers if they could design something to support those vulnerable babies," explains COO Jody van den Tillaart.

The aim with the new funding is to get a first product into the local market by spring 2018 (and thereafter other markets in Europe, followed by North America) — in the first instance as a home care product for babies up to three months old and/or to help parents that are transitioning a premature baby from a hospital incubator to a crib at home. They're also working on a version of the blanket specifically for hospitals for the care of premature babies — though this is slated to come later, as they expand their clinical trials with additional hospitals.

The core concept behind the blanket is that premature babies especially benefit from a type of skin-to-skin care contact known as kangaroo care, where exposure to the heat, smell and feeling of a parent's skin, including the rhythm of their heartbeat, has been shown to be beneficial for young babies — as a way to relieve stress, promote deeper sleep and boost their development in a variety of ways.

Read more about Hugsy and their plans for the future here