Mission: Designing quality inside(-out) of intelligent systems, platfoms and tools.
We are facing an aging society with a growing population and a fast globalization. We use technical design options provided by sensor networks, cloud computing, robotics, bionics, health informatics, miniaturization, social media and reward systems to create oportunities for remote working, home care, mobility, online-education and certification, gaming and relaxation and ambient intelligent living.
Through careful design, using co-creation and creative problem solving, we create systems or services that match users' expectations in terms of privacy, reliability and functionality, and that embody values like comfort, ease of use, simplicity and confidence.
Vision: Enhancing quality of life, creativity and collaboration through design.
We design for a sustainable society, reducing risks like complexity, run-away competition, addiction, and online fraud & deception, promoting the values of: freedom, comfort, honesty, creativity and trust.