Co-reflection: Contextualizing design in society through psychological, physiological and behavioural explorations.

Name dr. Oscar Tomico Plasencia
Client ZEBRA
Collaboration with Kansei, Behavioural and Brain Sciences, University of Tsukuba

Co-reflection is an approach to user involvement that allows confronting the designer's rationale with society's motivations and values. This approach is specifically tailored for design processes aimed at societal transformation. In this approach, user involvement is considered as a constructive process, rather than a destructive process.
This specific research project presents a co-reflective session that combines physiological measurements and psychological explorations and can be use in different stages of the design process. It explores users' subjective experience can be used for exploration of the context, inspiration during the design process and validation of the prototypes.