Persuasive Design

Description from UCE perspective

Based on taxonomies of persuasive principles and theories on behaviour change we develop an understanding of effective implementation of persuasion in design. Our contrition is a design perspective, we incorporate design knowledge and design methods. By creating and evaluating opportunities for implementation, we derive protocols and design guidelines for implementation of persuasion in design.

Research activities

Educational activities

  • Design projects
  • Master module
  • Expert meetings