Increasing innovative strength
Innovation is essential for the competitive position of companies. Through the development of desirable new products and services, innovation helps to win new customers and strengthens the loyalty of existing ones. Through the courage and perseverance of entrepreneurs, start-ups help address customer needs in entirely new ways. However, many new products and businesses fail or do not deliver the expected results because the competitive environment is dynamic and unstructured, which magnifies wrong managerial choices. The Innovation Management discipline studies the management of innovation processes and contains quantitative and qualitative theories, tools and techniques to make businesses and entrepreneurs more innovative as well as more successful in their innovation activities. Key aspects of the Innovation Management discipline are new product development, strategic marketing, sales and after-sales service management, business intelligence, open innovation, and entrepreneurship. The object of the studies is the new product and business development process. This includes the processes to cooperate with a diverse set of stakeholders and share knowledge with them.
The Master Innovation Management is a two-year, 120 ECTS program. The program is theory-driven and multi-disciplinary, with a project-focus on the firm's innovation process. As part of an Industrial Engineering school, the Innovation Management program focuses on the operational processes of innovation and emphasizes the ability to analyze and (re)design innovation processes for maximum effectiveness and efficiency. This focus sets us apart from other schools offering innovation programs like Erasmus University Rotterdam.
The Master Innovation Management conveys scientific theories, tools and techniques to manage and improve innovations both within and across companies. You will learn how to apply the gathered knowledge in industrial applications. In other words, you will analyze the current innovative performance of a company, explain it in terms of quality, cost and time, and potentially improve this performance by re-engineering innovation processes. You will experience what it means to carry out research yourself, to gain new insights and to apply the acquired knowledge in many projects. This requires combining multi-disciplinary theoretical frameworks with quantitative (i.e., mathematical/statistical) or qualitative (i.e., interview/text-based) methodologies. The MSc IM program makes use of highly interactive lectures, assignments and group work, and the topics are related to state-of-the-art research of the school's professors.