dr.ir. M.C. (Martijn) Willemsen - Expertise

Willemsen, dr.ir. M.C.
Address :
Technische Universiteit Eindhoven
P.O. Box 513
Department :
Industrial Engineering & Innovation Sciences
Section :
Human Technology Interaction
Positioncategory :
Associate Professor (UHD)
Position :
Associate Professor
Room :
IPO 0.17
Tel :
+31 40-247 2561
Tel (internal) :
Email :


  • D51000 - Psychology
  • D52000 - Educational theory
  • D16500 - User interfaces, multimedia
  • D30100 - Digital humanities
  • E12000 - Technology in medicine and health care
  • D70000 - Economics and Business Administration



Dr. Martijn Willemsen works as an associate professor on human decision making in interactive systems in the Human-Technology Interaction group, School of Innovation Sciences at Eindhoven University of Technology (The Netherlands). He holds a masters degree in Electrical Engineering and in Technology and Society from Eindhoven University of Technology. After obtaining his Ph.D. in the psychology of decision making, he obtained a Veni-grant from NWO, the Dutch national science foundation. He worked as a postdoc at Columbia University, where he developed, together with Eric Johnson, an online tool for studying information acquisition processes of decision makers, mouselabWEB. His primary interests lie in the understanding of cognitive processes of decision making by means of process tracing and in the application of decision making theory in interactive systems such as recommender systems. He is also an expert on user-centric evaluation of adaptive systems.

Martijn Willemsen is teaching in the BSc. program Psychology and Technology and the MSc. program Human-Technology Interaction as well as in the BSc. and MSc. data science programs of the Jheronimus Academy of Data Science (jads.nl). He is part of the core team of the Customer Journey Research Program in the Data Science Center Eindhoven (DSC/e) and of the Humans and Data research team at JADS, Marienburg.