prof.dr. E.J. (Ed) Nijssen - Expertise

Nijssen, prof.dr. E.J.
Address :
Technische Universiteit Eindhoven
P.O. Box 513
Chair :
Department :
Industrial Engineering & Innovation Sciences
Section :
Innovation Technology Entrepreneurship & Marketing
Positioncategory :
Professor (HGL)
Position :
Full Professor
Room :
CNT 0.05
Tel :
+31 40-247 2368
Tel (internal) :
Fax :
040 246 8054
Email :


  • D70000 - Economics and Business Administration
  • D42100 - Political science
  • D42200 - Social and public administration



Ed Nijssen (1963) is a Professor of Technology Marketing at the Innovation, Technology Entrepreneurship and Marketing (ITEM) group of the School of Industrial Engineering, Eindhoven University of Technology and holds a PhD from Tilburg University (The Netherlands). He was a visiting professor at Michigan State University, New York University, and Bocconi University (Italy), and taught Phd courses on cross cultural research methods at the Swedisch School of Economics and Business (Helsinki), Fudan (Shanghai) and Vaasa University (Vaasa, Finland). He also served two terms on the Executive Committee of the European Marketing Academy. 

His research interest focuses on marketing and innovation (e.g., adoption of new products, NPD tools, self service technologies, social media), sales research, service research (innovation in the front line, servitization), marketing strategy, and international marketing. He has published in the Journal of the Academy of Marketing Science (JAMS), International Journal of Research in Marketing (IJRM), Journal of International Marketing (JIM), Journal of Product Innovation Management (JPIM), Journal of Business Research (JBR), and Long Range Planning (LRP) among others, and he is the author of several books, including Marketing Strategy (Dutch language, EPN publishers, 6th edition), and Entrepreneurial Marketing, an effectual approach (2017, Routledge, 2nd edition). 

A many-times “teacher of the year” award winner, he received prices for several of his articles, including for best managerial paper (global branding), highly recommended paper (private label strategy; self-service technology adoption) and most excellent paper (cautionary note on use of scales in cross cultural research). 

He is on the review boards of Industrial Marketing Management and Journal of Product Innovation Management. He is also active in accreditation committees for NVAO/VLUHR, as consultant, and as a professional trainer in executive education.