Innovation Interdependence and Investment Choices: An Experimental Approach to Decision Making in Ecosystems

08 May
12:30 - 13:30
JADS, Marienburg campus, Den Bosch. (room 2 (1.12))
From 19 April
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We are happy to announce a special JADS research seminar by prof. Ron Adner, Professor of Strategy and Entrepreneurship, Tuck School of Business at Dartmouth College, USA, who will be visiting JADS on Monday May 8th, 2017. Professor Adner’s award winning research and teaching focus on innovation, strategy, and entrepreneurship.

His work introduces a new perspective on the relationship between firms, customers, and the broader ‘innovation ecosystems’ in which they interact to create value. Professor Adner’s research has been published in leading academic journals including Management Science, Organization Science, Strategic Management Journal, Rand Journal of Economics, Academy of Management Review, and in edited book chapters. His managerial articles have been published in numerous outlets including the Harvard Business Review, MIT/Sloan Management Review, California Management Review, The Atlantic, Fast Company, Forbes, Financial Times, and the Wall Street Journal. For more information

We explore how decision makers perceive and assess the level of risk arising in interdependent settings that characterize innovation ecosystems. In a series of four stylized experiments, we examine the way in which the presence of required partner co-innovations impacts how individuals set expectations for their own innovation investments.  We find that opportunities characterized by greater interdependence – e.g., a greater number of participating partners – leave individuals subjectively more confident and optimistic than formally equivalent situations with less interdependence. Our study elaborates on the biased assessment of conjunctive events and explores the effects of the presentation of interdependence on key managerial decisions: project valuation and “green-lighting” decisions; project composition, and choice of the number of partners. We also consider how task structure may improve judgment by separating the assessment of risk from the assessment of value.  We conduct our study with a wide range of participant samples ranging from undergraduates to senior executives. Collectively our findings hold important implications for the ways in which individuals, organizations, and policymakers approach and assess their innovation choices.
Sandwiches will be provided to the registered participants. To register, please send an email 

It is also possible to plan a separate meeting with Ron Adner in the morning on May 8th (9:00-12:00). To arrange this meeting, please also email. Please be aware that some time slots may be already reserved (first come-first served basis).
Looking forward to see you during the seminar!