Business Process Design - Design Theory and Information Flow Analysis (BPD - DTIFA)

Main research interest (DSC/e related)

We design systems to initiate and analyze interaction between complex designed intelligent artifacts / probes and large groups of highly diverse (groups of) users in the field to

  • Capture data
  • Analyze and model the obtained data
  • Translate this data into design information

One of the major challenges of designing intelligent/adaptive systems in a societal context is that, in the field, both the system and the user(s) will continuously adapt. For most design interventions, little is known on how these processes evolve. We concentrate on how to support design for everyday life, capture behavioral data and model this information as well as to translate this information into “designable parameters”. We focus on the field of recreational sports / vitality / active living.

One of the major challenges of modern society is that many people (elderly but also adults and even children) land into a vicious circle of a largely sedentary lifestyle, decreasing physical activity and increasing weight. Leading a sedentary lifestyle combined with being overweight may cause, often chronic, diseases and a low quality of life. Not only for people themselves but also for society as a whole this situation is far from desirable.

Designers have the ability to break through this cycle provided that they understand the underlying mechanisms and find handles to design for this. Intelligent, interactive systems have opened a totally new design space that can not only create new and attractive propositions but can also act as a probe to observe the effects achieved.

Success stories

Aymée: a data capturing and representation system integrated in a bra in order to recover self-esteem for women who suffered from breastcancer

SmartGoals: a distributed interactive system to improve and analyse training  of young footballplayers

Project examples

  • Marathon Eindhoven : (partner since 2013): analyzing and supporting the behavior before, during and after the event especially for (starting) recreational runners
  • Inspirun : personalized coaching for recreational runners based upon individual activity data
  • Bouncers : the use of social media techniques to analyze and improve physical activity patterns in social groups
  • Social Stairs : analysis of physical activity patterns in an office building for use of the design of motivational interventions