A measure of suppliers' and customers' perceptions of the market orientation of manufacturers

Rapport

Langerak, F., Nootenboom, Kris & Knaap, van der, Niels (1999). A measure of suppliers' and customers' perceptions of the market orientation of manufacturers. (Management report series, No. 9914). Rotterdam: Erasmus Universiteit Rotterdam, 26 pp. Lees meer: Medialink/Full text

Abstract