Researchers receive funding for an EU Horizon 2020 project

Researchers from the School of Industrial Engineering received funding for an EU Horizon 2020 project, within the ITN scheme, to prepare the next generation of European digital retail managers through research and training. Dr. Nevin Mutlu and Prof. Dr. Tom Van Woensel will be working on this project PERFORM “Pioneering the Digital Future for Omnichannel Retail Managers,” which aims to attack a wide spectrum of emerging retailing issues in the age of digitalization. €3.8 M funding obtained through the Marie Sklodowska-Curie Actions will be used for the training of 15 PhD students through research. Prof. Dr. Tom Van Woensel and Dr. Nevin Mutlu will collaborate with a European consortium of Dutch, Irish, Austrian, German and Swedish beneficiaries and partners to  transform existing models both in the back-end and front-end of supply chain operations. The consortium which consists of researchers from data science, engineering, and business fields will work on improving delivery and pricing operations, in addition to business models and technologies used to enhance customer experience throughout the entire shopping journey. In the face of changing consumer behavior and expectations in the digital age, the project will seek to develop and revise existing business models, assist European retailers throughout digital transformation, and train future digital retail managers.