M.A. (Maren) Vos MSc - Expertises

Vos, M.A.  MSc
Adres :
Technische Universiteit Eindhoven
Postbus 513
Faculteit :
Faculteit Industrial Engineering & Innovation Sciences
Afdeling :
Innovation Technology Entrepreneurship & Marketing
Functiecategorie :
Promovendus (Prom.)
Functie :
Intern adres :
CNT 0.16
Tel :
040-247 3347
Tel (intern) :
Email :

Delen / Bookmark


  • D66000 - Communicatiewetenschap
  • D70100 - Personeelwetenschappen
  • D11600 - Waarschijnlijkheidsrekening en statistiek
  • Marketing and innovation
  • Servitization
  • Market Analysis
  • Research methods
  • Innovation management
  • Data modeling
  • Data mining
  • High-Tech & Capital Goods Industries


Maren Vos is currently working on her promotional research in Marketing. She works as an AiO at the ITEM department, where she supervises bachelor students and teaches research methods (qualitative and process mining) and multivariate statistics. She has a Bachelor's and cum laude Master's degree in communications sciences (Amsterdam, 2012 & 2013). Her research focuses on customization strategies in TI firms. She considers modularity and the solution space as key components of a firm's customization strategy and studies their effects on organizational performance. She also works as a researcher for the EU project DIVERSIFY, where she conducts market research in 5 countries.