Full Professor

Fred Langerak

Innovate or perish!

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Group / Unit
Innovation Technology Entrepreneurship & Marketing
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Research Profile

Fred Langerak is Full Professor of Product Development & Management in the Innovation, Technology Entrepreneurship & Marketing (ITEM) group of the School of Industrial Engineering at Eindhoven University of Technology (TU/e). He currently serves as chairman of the ITEM group as he did between 2010 and 2014. Fred’s research, educational and valorization activities focus on means of improving the efficiency and effectiveness of the process of conceiving, designing, developing and bringing new products to market, and managing the product post-launch. Topics of particular interest include fuzzy front end management, portfolio management, accelerated product development, lead user involvement, launch strategies and tactics, and capturing market rewards of new product development.

Academic Background

Fred Langerak holds an MSc and a PhD from the Erasmus School of Economics in Rotterdam. Before joining TU/e he worked first as Assistant and then as Associate Professor of Marketing Strategy and Innovation in the Erasmus School of Economics and the Rotterdam School of Management respectively. Fred serves as editorial board member of the Journal of Product Innovation Management. In 2005 he co-founded the Dutch chapter of the Product Development & Management Association (PDMA), acting as board member until 2012. He was ranked number 18 (out of 1718) in the 2012 list of the world’s most active innovation management scholars. He also served as co-chair for the 2014 PDMA's Annual Research Forum in Denver, which is the premier conference for discourse on new product development and innovation research worldwide. Fred is member of the editorial board of the Dutch journals M&O, Tijdschrift voor Management en Organisatie and Holland Management Review, and member of the scientific advisory board of the Dutch Marketing Institute.

Educational Activities

  • Management of product development

Ancillary Activities

  • Docent, Stem Industrial Marketing Centre
  • Lid wetenschappelijke raad van advies, Nima
  • Advieswerk, Halliard