Phone+31 40 247 3680
Group / UnitInnovation Technology Entrepreneurship & Marketing
Department / SectionIndustrial Engineering & Innovation Sciences
Floor / room0.02
Fred Langerak is Full Professor of Product Development & Management in the Innovation, Technology Entrepreneurship & Marketing (ITEM) group of the School of Industrial Engineering at Eindhoven University of Technology (TU/e). He served as chairman of the ITEM group between 2010-2014 and 2016-2018. Fred’s research, educational and valorization activities focus on means of improving the efficiency and effectiveness of the process of conceiving, designing, developing and bringing new products to market, and managing the product post-launch. Topics of particular interest include fuzzy front end management, portfolio management, accelerated product development, lead user involvement, launch strategies and tactics, and capturing market rewards of new product development.
Fred Langerak holds an MSc and a PhD from the Erasmus School of Economics in Rotterdam. Before joining TU/e he worked first as Assistant and then as Associate Professor of Marketing Strategy and Innovation in the Erasmus School of Economics and the Rotterdam School of Management respectively. Fred serves as editorial board member (since 2004) of the Journal of Product Innovation Management. In 2005 he co-founded the Dutch chapter of the Product Development & Management Association (PDMA), acting as board member until 2012. He was ranked number 18 (out of 1718) in the 2012 list of the world’s most active innovation management scholars. He also served as co-chair for the 2014 PDMA's Annual Research Forum in Denver, which is the premier conference for discourse on new product development and innovation research worldwide. In 2015 he received the prestigious best reviewer award for his dedicated service to the Journal of Product Innovation Management and in 2017, as co-author, he received the renowned Christer Karlsson Best Paper Award at the International Product Development Management Conference held in Reykjavik. Fred is also member of the editorial board of the Dutch journals M&O, Tijdschrift voor Management en Organisatie and Holland Management Review, and member of the scientific advisory board of the Dutch Marketing Institute.
Rational versus intuitive gatekeepingJournal of Product Innovation Management (2018)
Measuring the knowns to manage the unknown: how to choose the gate timing strategy in NPD projectsJournal of Product Innovation Management (2018)
Emotional paths leading to opportunity desirability and feasibility beliefs through controllabilityInternational Small Business Journal (2018)
Managerial attention to exploitation versus explorationIndustrial and Corporate Change (2017)
Consistency matters in formally selecting incremental and radical new product ideas for advancementJournal of Product Innovation Management (2016)
- Management of product development
- Docent, Stem Industrial Marketing Centre
- Lid wetenschappelijke raad van advies, Nima
- Advieswerk, Halliard