An ambitious university needs an ambitious communication department. The Communication Expertise Center (CEC) of TU/e is responsible for the development and execution of the TU/e communication policy. In order to achieve the goals and ambitions of TU/e, CEC focuses on boosting (inter)national reputation, strengthening the image of the university and increasing student intake by employing target-specific recruitment strategies.
The CEC has all kinds of communication expertise in house and has clustered its strengths in three program teams:
- Profiling and reputation management
- Education marketing
- Internal and change communication