Research project
Programmatic Advertising Support System (PASS)
Design a computerized support system for small- and medium-size online publishers to optimize programmatic buying decisions
Programmatic online advertising is an automated advertising auction system that is offered by about ten major providers. This project builds a decision support system where special algorithms are developed based on data, in order to automatically select the best provider for online publishers.
Researchers involved in this project
Collaborative Partners
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Eindhoven University of Technology
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OrangeGames BV
