Associate Professor

Jeroen Schepers


I, dr. Jeroen J.L. Schepers, am Associate Professor of Frontline Service and Innovation at the Innovation, Technology Entrepreneurship & Marketing (ITEM) group at Eindhoven University of Technology in the Netherlands. My research interest is centered on optimizing service performance and customer experience by means of frontline service employees and technology. Also see...



Research background

The service encounter is where the tyre meets the road. In the interaction with a firm’s employee(s) or technological interface(s), customers shape their attitudes towards the products and services of the firm. As positive customer experiences lead to customer satisfaction and loyalty intentions towards the company, creating high-quality service encounters is crucial for firms to be successful in the market.

Today’s service encounter is increasingly dominated by technology. Especially developments in artificial intelligence enable smart, customized service experiences that are available 24/7. For instance, hotels now implement check-in and luggage service robots, call centers are staffed by voicebots and chatbots, and health care providers empower patients in their treatment with wearable trackers. Although such technologies may provide customers more control over the service, they also dramatically change the relationship between customer and firm. This raises questions such as: Why and when do customers adopt these innovations? Do these technologies benefit or harm the value offered by the firm? How do employees and technology jointly deliver the best service for customers? I focus on answering these and other relevant questions. 

We also see firms embed artificial intelligence in their products and services to make them “smart”. Service engineers now face copying machines that autonomously determine their optimal settings, service support employees operate on digital twins to offer remote maintenance of lithography machines, intelligent warehouse automation offers dashboards that make the customer smarter and more empowered than ever, field service engineers wear hololenses and use augmented reality for faster and more accurate problem diagnosis, and financial advisors now collaborate with artificial intelligence to realize “collaborative intelligence” in offering loans and other products to customers. How does this affect employees? Do they adopt these innovations? How can they use these technologies to perform better services? What are the repercussions for business-to-business relationships? This is another research direction in which I specialize.



I have published papers on these and other topics in Journal of Marketing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, Journal of Product Innovation Management, Journal of Business Research, Industrial Marketing Management, Service Industries Journal, Information & Management, among others. My current h-index is 24; i10-index is 27 (according to Google Scholar, updated January 23). I am happy to have received multiple best paper awards.


Education, student and PhD supervision

I love teaching and am honored to have won multiple best teacher awards at Eindhoven University of Technology. I have also supervised over 90 master theses, conducted in cooperation with a wide range of companies, and multiple PhD students whose work has been published in high-quality academic journals. I enjoy coaching young, talented people...

  • to think critically;
  • to conceptually model complex real-world service phenomena;
  • to gather and analyze data in an academically valid and reliable way;
  • to come up with valuable business implications;
  • to write up their story in a concise, convincing, and attractive style;
  • with the ultimate goal: to grow in their personal development and have a successful career within or outside of academia!

If you are interested in to deepen your knowledge in my field of research, and to invest in developing your personal skills to benefit your future career, then contact me for the possibilities for doing a Ph.D. under my supervision. Eindhoven University of Technology offers attractive opportunities for external Ph.D. candidates ("externe promovendi"). We offer you a customized trajectory of 3 to 5 years in which you can combine the work at your company with a Ph.D. project at the university.



On request, I also provide in-company workshops and seminars for management teams or employees. Do you as a manager want to know ...

  • how service robots could enrich your customer service?
  • how your customers would respond to your artificial intelligence initiatives?
  • how employees and technology jointly deliver the best service for customers?

Then contact me for further information! 


Ancillary Activities

No ancillary activities