Holst Memorial Lecture 2022

''Using code to understand climate because there aren't any spare Earths''
Because there are no spare Earths, climate scientists use complex computer simulations as numerical laboratories to conduct experiments. Like an experiment run in the lab, these Global Climate Models that simulate Earth’s conditions as precisely as possible, are so complex that a single run on super computers can take up to a year.

Laura Faye Tenenbaum is an award-winning globally recognized innovator in science and climate communication. She is the former Senior Science Editor of NASA’s Global Climate Change website where she reported on sea level rise, ice mass loss, climate modeling, anthropogenic climate forcing and regional climate impacts. She was chosen to travel to Greenland multiple times with NASA suborbital campaigns to report on new research into the rate of ice mass loss around Greenland’s coastline being studied for the first time.

Tenenbaum has been an adjunct professor in the Physical Science Department at Glendale Community College for 13 years. She also wrote, produced and edited an oceanography video series to accompany Pearson Higher Education’s Essentials of Oceanography textbook.

She combines personality, emotionality and a sense of humor with scientific expertise and can translate complex technical scientific jargon into language the public can comprehend without compromising scientific accuracy or nuance. Her goal is to foster a motivated and enthusiastic science literate society that will be ready to take on the huge environmental challenges we face.
Tenenbaum lived in Southeast Asia and travelled extensively, which informed, shaped and influenced her perspectives and worldview. She has a MS degree in Marine Science and taught SCUBA in Thailand, Sri Lanka and Hong Kong.

''The case for “Cognitive Digital Twin”: How Cognitive Digital Twin, Cognitive Digital Thread and Cognitive Digital Swarm can solve major problems facing the design and implementation of smarter products and solutions.'' The values of adopting the current concept and capabilities of the Digital Twin are becoming obvious. However, the rate of success is still low. We believe that this is due to the dominating misunderstanding around key concepts of Digital Twin. Most importantly, the current architectural principals don’t solve key problems such as Data contextualization, AI-powered comprehension, collaboration, as well as interoperability resulting in failing to achieve the expected results.

In this presentation, we’ll introduce the proposed three concepts: The Cognitive Digital Twin (CDT), Cognitive Digital Thread (CT), and Cognitive Digital Swarm (CDS). We’ll build the case for moving from traditional Digital Twin architecture to a cognitive architecture that can continuously learn. Also, we’ll discuss how the CT would continuously provide the right data at the right time in the right context. Finally, we’ll discuss how CDS would leverage the concept of “Swarm Intelligence” to achieve higher level of cognitive capabilities and Twins collaboration.
Dr. El Adl is a global leader in digital technologies innovation and intelligent systems. Over the last 20+ years, Dr. El Adl held different senior leadership positions with global software and top 5 global technology consulting companies in Germany and the USA. He built, grew, and led global teams that built new generation of intelligent technologies, solutions, and smart machines for different industries.

In 2016 and in collaboration with MIT, he coined the concept of “Cognitive Digital Twin - CDT”, “Cognitive Digital Thread” and “Cognitive Digital Swarm” expanding the core concept of Digital Twin. Also, he published the first paper highlighting his vision, architecture, and key use cases.

Currently, he is advising the US federal government in leveraging the concepts of CDT in equipment operational and Human performance planning, monitoring, and optimization. Additionally, he is a board member and Chief Digital Officer of multiple startups in the USA focusing on using AI/ML, IoT and Cognitive Digital Twin to drive innovation in the areas of Healthcare, Drug & Diseases research, Electric Vehicle, Smart Cities Infrastructure, OEE, and Smart Manufacturing.
Mr. El Adl has Ph.D. in Computer Science (AI/Computer Vision) from the Technical University of Budapest and Post Doc. in AI and Robotics (University of Ulm, Germany).

Marco Viceconti is full professor of Industrial Bioengineering in the department of Industrial Engineering of the Alma Mater Studiorum – University of Bologna, and Director of the Medical Technology Lab of the Rizzoli Institute.  Before he was at the University of Sheffield, UK, where he founded and led for seven years the prestigious Insigneo Institute for in silico Medicine. He is a Fellow of the UK Royal Academy of Engineering, a member of the World Council of Biomechanics, and he was recently awarded the Huiskes Medal for Biomechanics. During his career Prof Viceconti published a single-author book, various book chapters, and over 350 papers (H-index = 52), mostly on in silico medicine, the use of computer modelling and simulation to support clinical decision-making, and to develop and derisk new medical products. He led the writing of the seminal Europhysiome roadmap that introduced the concept of the Virtual Physiological Human, founded the VPH Institute, an international no-profit organisation that coordinates this research community, and drove the creation of the Avicenna Alliance, which represent the biomedical industry interests in this domain. For 25 years he has been a passionate evangelist of Digital Twins in healthcare, and now he enjoys seeing this vision becoming an industrial reality.

''Digital Twins: Driving 21st Century Transformation''. Digital Twin development is driving the transformation of today’s organizations and beyond. Enabled by the rapid advances in Information technology, Digital Twins are the implementation of moving work from the physical world into the virtual world. They are intended to both replace and mirror the events of physical world and provide a probabilistic window into the future.
By substituting information for physical resources, Digital Twins drive more effective and efficient decisions. Digital Twins are being proposed and considered for a wide variety of industries and many aspects of human activity. Critical to the adoption and success of Digital Twin is understanding what are Digital Twins and their virtual environment, their use over the entire lifecycle of their physical counterparts, and their potential and challenges. If Digital Twins continue on their current trajectory, they promise to transform not only industries but many aspects of society at large.

Dr. Michael Grieves is an internationally renowned expert on Digital Twins, a concept that he originated, and organizational digital transformation. His focus is on product development, engineering, systems engineering and complex systems, manufacturing, especially additive manufacturing, and operational sustainment. Dr. Grieves has written the seminal books on Product Lifecycle Management and the seminal papers and chapters on Digital Twins, He has consulted and/or done research at some of the top global organizations, including NASA, Boeing, Unilever, Newport News Shipbuilding, and General Motors.
In addition to his academic credentials, Dr. Grieves has over five decades of extensive executive and deep technical experience in both global and entrepreneurial technology and manufacturing companies. He has been a senior executive at both Fortune 1000 companies and entrepreneurial organizations during his career. He founded and took public a national systems integration company and subsequently served as its audit and compensation committee chair. Dr. Grieves has substantial board experience, including serving on the boards of public companies in the United States, China, and Japan.
Dr. Grieves earned his B.S. Computer Engineering from Michigan State University, an MBA from Oakland University, and his doctorate from Case Western Reserve University.

After delivering the Holst lecture, the speaker will receive the Holst memorial Lecture Award, an artist medal designed by Dutch Master sculptor Jos Reniers. Candidates for the Award are selected by a committee under the joint chairmanship of Frank Baaijens, Rector Magnificus of the TU/e, Geert Depovere of Signify Research, and Henk van Houten, CTO Royal Philips. The 2022 scientific committee consists of Ger Janssen (Philips) Marc de Samber (Signify Research), Geneviève Martin (Signify), Dujuan Yang (TU/e), Johan Lukkien (TU/e), Nathan van de Wouw (TU/e), and Ton Koonen (TU/e). Secretary to both committees is Joep Huiskamp (TU/e).

The Holst Symposium and Holst Memorial Lecture will take place in the Auditorium building of the Eindhoven University of Technology.
Eindhoven University of Technology
Auditorium (Building 1), Conference room (Plenary): Blauwe Zaal
5612 AJ Eindhoven
Website
Parking
You can drive by car to TU/e. Set your navigation system on the address De Zaale, Eindhoven.
P1 is the nearest parking. Parking rate is € 7,50 for a full day.

After arriving at Eindhoven Central Train Station
You can reach the Auditorium building (number 1 on the map) in 10 minutes by foot from the Eindhoven Central Station.
When arriving at Eindhoven railway (NS) station you leave the platform, turn right at the bottom of the stairs and walk to the exit on the north side of the bus station. Continue 25 meters diagonally to the right and you see TU/e Campus at some eight minutes walking distance. Cross the road at the traffic lights and follow the waving footpath to TU/e Campus. The track on the right side, Prof. Dr. Dorgelolaan, is suited for wheelchair users.
When arriving on TU/e Campus you follow the signposting for pedestrians

When you arrive at the Auditorium building, enter the 'congres ingang' and follow the signs to the conference desk for registration.