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Much of what you encounter in everyday life has been designed. Whether it is your smartphone, how the shelves in the supermarket are arranged or your sneakers; the design has always been thought through. However, despite the name, the Industrial Design program goes a step further than traditional product design. Industrial Design is about innovation, creativity, technology, user experience, esthetics, societal transformation and corporate interest.
What's in the program?
You learn to design interactive systems, products and services that make our lives better, more social or simply more comfortable. Examples of projects that you could be working on are smart home systems, smart clothing and motivational games. As an Industrial Design student you learn to translate new technologies and societal trends to innovations for everyday life.
The bachelor's program of Industrial Design is a creative and versatile program. It is a mix of creativity and technology, thinking and doing. The disciplines, or 'areas of expertise', that you will study are:
- Business and Entrepreneurship
- Creativity and Aesthetics
- Math, Data and Computing
- Technology and Realization
- User and Society
This multidisciplinary approach allows you to develop a broad insight in designing interactive systems, products and services. You focus on the users, their demands, the design and the technical possibilities.
In multidisciplinary design projects you work in a team and discover how various disciplines are interrelated. You will also discover which discipline best fits you and where you want to develop your knowledge in the second year. During the third year you learn how to combine the various specializations.
After graduating, you receive your Bachelor of Science in Industrial Design. Do you want to know more? Check out the Course structure for more information.
Industrial Design at TU/e: competence-based and self-directed
The field is undergoing rapid developments. Therefore, we assess you on how you develop and deploy your competences. You take courses in each of the five so-called 'areas of expertise'. During projects, you use, integrate and develop your knowledge and skills in the five aforementioned areas of expertise, learn about design and research processes and develop your professional skills.
You are responsible for your own development and have some freedom to shape your own program with the support of a coach. You can already take electives in the first year. Will you go into greater depth and take all the Industrial Design electives? Or are you going to broaden your knowledge and take electives from other programs? One way or the other, you are strongly encouraged to develop your own vision and professional identity as a designer. This not only offers great diversity and freedom of choice, but also comes with more responsibility.
Societal context: projects in squads
In design projects you take on a societal theme or application in squads. A squad is a team consisting of fellow students, academic staff, experts from the professional field, companies and organizations. Thanks to our strong relations with the professional environment, the gap between theory and practice fades away.
International and tight community
We maintain strong relations with companies such as Philips, Daimler, Canon and Accenture, organizations such as the Maxima Medical Center, TNO (Netherlands Organisation for Applied Scientific Research) and the Dutch Province of North Brabant, and, finally, with educational institutions way beyond the European borders. This allows us to respond to international developments. During this English-spoken bachelor's program, you are also supervised by international employees and collaborate with international students. This helps you to improve your English language skills from day one. In addition to being internationally oriented, the Industrial Design community is also tight, thanks to the study association Lucid and the squads that allow you to collaborate with staff and students from different academic years.
Who are you?
Are you interested in technical applications, are you creative and can you empathize with others? Are you entrepreneurial, self-directing and good at collaborating? Then the bachelor's program of Industrial Design is made for you!
As an Industrial Design student, be prepared to work hard. You successfully completed your pre-university certificate, including mathematics B and physics. Affinity with design and technology is a must, experience in programming or visualizing will come in handy. For more information, please visit the Admission and Enrollment page. Do you have an HBO propedeuse? Check the eligibility and additional requirements. Registered? Then we will contact you for the compulsory study choice check.
What do you want to be?
With a degree in Industrial Design you have a broad foundation as a technical designer. Most of our students pursue a master's degree before starting their careers. The potential work field ranges from small creative agencies to the design department of multinationals. Check out the possibilities at After your bachelor's degree.
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The study association represent the interests of the students at the faculty of Industrial Design. It tries to let the students view their field of study from a different angle. It achieves this by means of excursions, lectures and symposia and by organizing a study trip. On the other hand, the association also organises sports tournaments, parties, a weekly drink, weekends and other forms of leisure activities to stimulate the relation between the members themselves.
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