Passionate about improving new business and product development processes in high-tech firms
In a marketplace where customers are more aware, active, and value-driven, firms must rapidly conceive and develop new products and services that meet customers' changing demands. As such, firms are not only urged to step up their development efforts, but also to continuously re-examine established methods for new business and product development. This is important because emerging new perspectives on business and product development have changed the rules of the game. With the onset of open innovation, new business and product development is no longer the exclusive playing ground of one single firm. Instead collaboration with external parties is required to accelerate new business and product development to keep pace with competitors. Moreover, technological breakthroughs in areas such as healthcare, ICT, and mobility require that organizations renew their business models to successfully market new products and services.
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Some of our Research Projects
Meet some of our researchers
Recent Publications
Our most recent peer reviewed publications
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Network dynamics and its impact on innovation outcomes
Social Networks (2023) -
From theories to tools
Technovation (2023) -
Game of skill or game of luck? Distant search in response to performance feedback
Technovation (2023) -
The Relationship Between Digital Solution Selling and Value-Based Selling
European Journal of Marketing (2023) -
Mechanisms in Open Innovation
Technovation (2023)
Work with us
Please check out the TU/e vacancy pages for opportunities within our group.
If you are a student, potential sponsor or industrial partner and want to work with us, please contact the ITEM secretariat
or the ITEM group chairs, dr. ir. Bob Walrave or dr. Myriam Cloodt
Contact
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Visiting address
Atlas 6.402De ZaaleEindhovenNetherlands -
Postal address
Atlas 6.402P.O. Box 5135600 MB EindhovenNetherlands -
Secretaryitem.ieis@ tue.nl